|
Promoting catering services before holidays is a great way for restaurants to boost their sales and expand their customer base. Here are some effective strategies to promote catering during the holiday season:
1. Create a Festive Catering Menu:
Develop a special catering menu that is specifically designed for holiday events. Include popular holiday dishes and festive options that cater to a wide range of tastes and dietary preferences. Consider offering a variety of packages to accommodate different group sizes and budgets.
2. Promote Early Bird Booking Discounts:
Offer discounts or special incentives for customers who book their holiday catering orders in advance. This can help you secure more orders and better plan your kitchen's workload.
3. Leverage Social Media and Email Marketing:
Utilize social media platforms and email marketing to announce your holiday catering services. Share mouth-watering images of your holiday menu items, and create engaging content to capture your audience's attention. Consider running targeted ads to reach potential customers in your local area.
4. Website and Online Ordering:
Update your restaurant's website to prominently feature your holiday catering services. Ensure that your online ordering system is user-friendly and mobile-responsive. Make it easy for customers to browse your catering menu, place orders, and get in touch with your team for inquiries.
5. Local SEO Optimization:
Optimize your online presence for local search. Make sure your website and business listings are up-to-date with accurate information, including your holiday catering services. This will help potential customers find you when they search for catering options in your area.
6. Collaborate with Local Businesses:
Partner with local businesses to cross-promote each other's services. For example, you can work with event planners, florists, or venues to offer bundled packages or discounts for customers who use your catering in conjunction with their services.
7. Holiday-Themed Tasting:
Host a holiday-themed tasting at your restaurant, and invite potential catering clients to sample your offerings. You can also use these events to network with local businesses and build relationships that can lead to catering opportunities.
8. Email Newsletters:
Send out regular email newsletters to your customer base, highlighting your catering services. Share testimonials from previous catering clients, showcase your holiday menu, and remind your subscribers to consider your restaurant for their holiday events.
9. Engage in Community Outreach:
Participate in community events and charities during the holiday season. This not only builds goodwill but also increases brand visibility and encourages people to consider your restaurant for their catering needs.
10. Customer Testimonials and Reviews:
Encourage satisfied catering clients to leave reviews and testimonials on platforms like Google, Yelp, or your website. Positive feedback can significantly influence potential customers' decisions.
11. Offer Tastings or Samples:
Consider hosting catering tasting events where potential clients can sample your holiday menu items. This can help showcase the quality of your offerings and build trust with customers.
12. Provide Excellent Customer Service:
Ensure that your staff is knowledgeable, professional, and responsive to customer inquiries. Excellent customer service can leave a lasting positive impression, which is crucial for repeat business and referrals.
By implementing these strategies, restaurants can effectively promote their catering services during the holiday season and attract a steady stream of orders from individuals and businesses looking for convenient and delicious options for their holiday gatherings.
|
|
|
|
It's time to order all your catering supplies from APS to gear up for a busy holiday season!
Some items you will need:
Contact us now to let us know what you need and we'll include it in your next order!
|
|
|
|
|
