“I’ve never met a cheese I didn’t like.” 

 

Meet the Babe behind Babe & Butcher, Charlotte’s iconic charcuterie board company, Lindsay Anvik. 

 

Fun fact:  Before the charcuterie biz took off, Lindsay worked with Shady Records at the peak of Eminem & 50 Cent’s careers. 

 

 

“I bet on myself,” recalls Anvik on launching her business and landing speaking engagements.  Naturally shy, having never done a speaking engagement before, she told the potential client, “if I get anything less than 5-star reviews I will pay for everyone’s ticket.”  This gamble paid off, snowballing into more engagements and clients.  

 

The charcuterie board biz was born out of a hobby.  Always a fan of cooking, Anvik’s friends encouraged her to make boards for events.  She first brought them to a charity event and they were a hit.  Her entrepreneur wheels began turning…

 

Always a marketer, Anvik knew she needed a strong brand, working with her partner to develop the name (she’s the babe, he’s the butcher).  

 

Initially overwhelmed by 2 boards a day, Babe & Butcher’s skyrocketing popularity has allowed their business to grow to the capability of putting out 150 boards daily.  

 

Along the way, Anvik learned some important business lessons that she shares;

1) It’s critical to know what you’re weaknesses are

2) Mistakes are important for growth

3) Take the leap – “just do it and learn from it in hindsight”

4) Surround yourself with smart people of different strengths – “you can’t be a one man band and grow”

 

And one that has been crucial to Babe & Butcher’s success in the age of social media:  people want a visual experience.

 

“Don’t skimp on packaging – you have to have something that is fun to interact with.”  

 

And that’s music to our ears.