Always a fitness fan, Charlotte, NC-based Adkin’s love of lean burgers was missing one thing… the perfect, high protein, low-carb bun. So what does an entrepreneurial-minded guy do? Create his damn own. That’s right. While working a full-time job, Adkins spent 6 years testing recipes in his own kitchen until he finally found the perfect, yet SUPER SECRET (we tried) formula. Then he brought his UnbelievaBun recipe to a kitchen and started selling to consumers. Adkins had to develop his story and show how his buns truly were legit. “I got tired of people thinking it was going to taste like cardboard,” so he went to some high-end chefs to prove his point and showed off his buns. UnbelievaBuns is now working on distribution – a nine-year project is coming to fruition. He paved his own path. He made the connections. He chased the dream. How did Adkins maintain the determination? “I realized I was different from the beginning,” Adkins laughed. “But you can develop that passion.” Grand plans? End world hunger. Then start a healthy burger restaurant. Adkins believes in giving back, and the motto “To much is given, much is required.” So seriously, ask Jerrod about his Buns.