S1E29 | Charlotte Food Influencers: Allie Papajohn, Jason Ackerman & Jessica Hodnett – Paper Trails
SEASON 1: EPISODE NUMBER: 29
EPISODE GUEST: Jason Ackerman, Jessica Hodnett & Allie Papajohn
They’re the minds behind Charlotte, N.C.’s most popular Instagram food feeds. Meet @eatdrinkclt’s Allie Papajohn, one-half of @scallionpancake’s Jason Ackerman, and @thesweetseoul’s Jessica Hodnett.
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They’re the minds behind the mouth-watering feeds of three of Charlotte, N.C.’s most popular foodie Instagram accounts. Meet @eatdrinkclt’s Allie Papajohn, one-half of @scallionpancake’s Jason Ackerman, and @thesweetseoul’s Jessica Hodnett.
We test the foodie trio’s local restaurant knowledge and find out what they would like to see come to Charlotte.
In the trying times of COVID, they share how they’ve been working to help use their foodie power for good in support of the restaurant industry.
Their tips for being successful on social media:
- Be engaging
- Consistent/authentic
- Be involved in the community
- Motivation
- Know your worth
- Enjoy what you do
After a wide and varied journey through all sides of the restaurant industry, bbq fan Lewis Donald launched his shop, Sweet Lew’s, in the Belmont neighborhood of Charlotte, NC because he felt Charlotte needed a true barbecue shop and “I felt like that was my best avenue to be me, have fun and I could see myself doing it for the rest of my life.”
“It takes time and you have to really work at it like any business”
– Jason Ackerman of @scallionpancake on growing an Instagram following
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