Dear APS Family,

As the holiday season approaches, we at Albemarle Paper Supply want to take a moment to reflect on the past year and express our deepest gratitude for your continued trust and partnership. It has been an incredible year of growth and progress, and none of it would have been possible without you.

A Year of Growth and Expansion

This year, we undertook a major warehouse expansion, a project designed with you in mind. Our new space allows us to stock more products, expand our offerings, and provide you with better quality items at competitive prices. This investment represents our commitment to being a reliable partner for your business, ensuring that we meet your needs with efficiency and excellence.

Building a Stronger Team for You

Behind every order, phone call, and delivery is a dedicated team working tirelessly to provide the best customer service in the industry. This year, we have focused on building and training a team that shares our passion for service and our mission to exceed your expectations. Whether it’s answering a question, resolving an issue, or finding the perfect product for your needs, our team strives to make every interaction a positive one.

A Heartfelt Thank You

At Albemarle Paper Supply, our customers are more than clients; you’re family. We are incredibly grateful for the relationships we’ve built over the years and for the trust you place in us to support your business. Your loyalty inspires us to continually improve and innovate, and we are excited to serve you even better in the coming year.

As we celebrate the holiday season, we want to extend our warmest wishes to you and your loved ones. May your holidays be filled with joy, peace, and cherished moments, and may the new year bring continued success and growth for us all.

Thank you for being an essential part of the Albemarle Paper Supply family. Here’s to an even brighter 2025 together!

Nick & John 

Social media has completely changed the landscape of how customers consume and shop. People today will research, plan, and make purchasing decisions based on the posts they see from content creators they follow.

This form of previewing and recommending products has also become a key part of how customers choose which restaurants and bars to try—making a strong social media strategy an important part of promoting your business.

Restaurants and bars have menu changes and events regularly, making more traditional forms of media too slow to help a business keep its current and potential new customers up-to-date. Social media posts open the door to more speed, efficiency, and flexibility to market menu items or promote upcoming events.

“We feel like when marketing without social media you aren’t able to show the inside and out of your establishment. You can show how your establishment works and the faces of your business before customers even arrive. Also with social media, you can view engagement, versus before, you didn’t really have an idea of who your information was getting out to,” states Mike Powell and Stefano Alessio of Mario’s Pizza and Tony’s Pizza, respectively.

Whether you own a food truck, restaurant, or bar a good social media strategy could be the difference maker that helps push your business to the next level.

Remember that it is called a “strategy” for a reason. While a viral moment on social media, when an Instagram post reaches a million people, looks like a quick fix because of how explosive and immediate those moments are, they generally have many hours of unseen work done beforehand. Kelly Pasour, with 7th Peak Marketing, says, “With our customers who we’ve seen the most success, it has taken months of consistent posting, using current trends and looking at what is working and what isn’t, in order to get that viral moment.” 

Nick Kalogeromitros has seen the importance of social media marketing with APS. “For us, social media is all about being on the offensive for sales. We’ve been putting money, effort, and time into social media for about nine years and we’ve really seen it pay off. It has helped establish APS as a brand and a contender against the huge companies we compete with for business. People recognize us because of our strong social media presence, which makes sales easier.” 

Preparation, execution and a willingness to try again when the first attempt was unsuccessful are all important parts of any marketing strategy. That has remained the same in the digital marketing landscape. A strong social media strategy can be a game-changer for small businesses and restaurants.